PRACSIS and PR CONCEPT join forces in Tartu

The lovely city of Tartu welcomes annually the largest agriculture fair in Estonia: MAAMESS. Last edition took place 24 -25 April. Under a shining sun, thousands of visitors attended, discovered and participated in various activities in an exhibition space of 50.000 square meters, with more than 300 companies, agricultural organisations and public institutions  represented.

The European Commission’s Directorate General for Agriculture and Rural Development (DG AGRI) didn’t want to miss the opportunity of promoting its policies, programmes and benefits to Estonian agribusiness professionals and their families.

As DG AGRI’s main event organiser, PRACSIS designed and built a stand of 56 m² where visitors were encouraged to taste different EU-labelled products, play the wheel of fortune, exercise while cooking with a blender bike and provide answers to the quiz desk.

The stand was well equipped technically-speaking, with mics, sound and lighting system and a 46” screen showing the latest clip of the Common Agriculture Policy campaign. Many giveaways were distributed: USB keys, reflector snap bands, cotton and seed bags magnets.

With the valuable assistance of PR Concept, the PRACSIS partner agency in Estonia, the overall workflow of this very important event couldn’t have gone better.  Indeed the DG AGRI stand was a real success - and so was the general attendance - over 30.000 people visited the fair during the two days. But there is one last answer we would like to have: which one of PRACSIS-planned activities was the most successful? You’ve got it - the gastronomy-tasting ones!