Will you be my Valentine ? Connecting people across Europe… through social media and live stream

Sometimes, a video is worth a 1000 emails. On February 14th, PRACSIS, as the project manager and Public Relations coordinator for BUILD UP, supported a workshop in an innovative manner. The conference focused on smart buildings for a greener Europe and was organized by the Concerted Action on EPBD (Energy Performance of Building Directive).In order to increase the visibility and effectiveness of the event, which was held in Malta, PRACSIS prepared, promoted and led a live social media campaign to raise awareness of the underlying regulatory and technical challenges surrounding the energy performance of buildings.Ahead of the event, PRACSIS promoted the live stream of the workshop and engaged directly with the audience. Pracsis increased interest in the topics by targeting stakeholder groups across the EU.  This resulted in a Twitter trend around #AskBUILDUP, where online viewers could directly address the panelists in Malta and have their questions answered live. Pracsis also ensured strong stakeholder engagement by moderating a live chat so that all parties would be represented.The event offered a twofold outcome of increasing the number of participants actively involved in the subject, as well as ensuring higher visibility to the organisers.Edited presentations will be soon available on BUILD UP’s YouTube channel.